What Is Generative Engine Optimization (GEO)?
When AI answers a question, it draws on sources from across the web. Generative Engine Optimization (GEO) makes your business one of the sources AI systems cite. GEO in Plain English SEO asks: how do I rank higher? GEO asks: how do I become a source the AI quotes? AI retrieves from websites, reviews, directories, […]
How AI Search Is Changing SEO: Introduction to GEO Optimization
AI-powered search — Google’s AI Overviews, ChatGPT, Perplexity, Copilot — now answers many questions directly, often with zero clicks. This doesn’t kill SEO, but it changes visibility and creates a new discipline: Generative Engine Optimization (GEO). From Blue Links to AI Answers Zero-click searches rise as AI answers directly. Being cited beats being ranked — […]
Local SEO vs Traditional SEO: What Small Businesses Need
Two SEO quotes — one talks Google Maps and reviews, the other backlinks and blogs. They target different results and different customer behavior. Choosing wrong wastes budget. What Traditional (Organic) SEO Targets Ranking in Google’s standard organic blue-link listings for location-independent searches. Levers: content depth, technical SEO, backlinks, topical authority. Long game — months of […]
Website Speed Optimization: Why Performance Matters for SEO
A slow website doesn’t just frustrate visitors — it directly suppresses rankings, shrinks traffic, and hands customers to faster competitors. Speed is measurable and fixable. How Google Measures Speed: Core Web Vitals Largest Contentful Paint (LCP): main content visible, target under 2.5s. Interaction to Next Paint (INP): response to clicks/taps, target under 200ms. Cumulative Layout […]