A WordPress website cost in 2026 ranges from a few hundred dollars to tens of thousands. Here’s a transparent breakdown.
Typical Price Ranges in 2026
- DIY: $100–$500/year (hosting, theme, plugins — if you have time and skill).
- Freelancer: $1,500–$7,500 (quality varies enormously — check live work and references).
- Small Agency: $5,000–$15,000 (the sweet spot — design, development, basic SEO, content guidance).
- Larger Agency/Complex: $15,000–$50,000+ (e-commerce, memberships, custom apps).
What Drives the Cost
Design complexity (custom vs. customized theme), number and type of pages, functionality (booking, e-commerce, portals, integrations), content (who writes it — professional copywriting is high-ROI), SEO foundation (keyword research, architecture, schema, speed), revisions and project management.
The Ongoing Costs People Forget
Hosting $100–$500/yr, domain $15–$20/yr, maintenance $50–$200/mo, plugin renewals $100–$400/yr, content/SEO ongoing. Realistic total ownership: $1,500–$4,000/year after the build.
How to Get an Accurate Quote
Define goals first, list must-have vs. nice-to-have features, disclose your content situation, ask what’s included (get it in writing), compare scope not just price.
The Real Question: What’s It Worth?
A $7,000 site generating two extra $2,000 customers a month pays for itself in under two months. Get a straight, itemized answer: book a free discovery call at /book-a-call/ or start with a free website audit at /free-website-audit/.